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QUANTITATIVE

Quantitative methods:

  • Face to face interviews (at home/in hall/by street/in shop)
  • Quantitative telephone interviews (CATI) and personal interview CAPI (national sampling , consumer  targeting)
  • Online surveys (Online Tracking, Brand Awareness e Adv Recall, Omnibus)
  • Neuromarketing surveys (Emotional Assets, Brand Positioning)
  • Mystery Client e Mystery shopper (National benchmark)
  • Visual Conjoint (Product/Package test, Optimal Mix)
  • Price Sensitivity Meter (Optimal price, Range of acceptance, Price elasticity)
  • Segmentation Research