Home » SOLUTIONS » PRODUCTS » MIX

MIX

 

Teseo created Visual Conjoint, a model that identifies the importance of product’s attributes, starting with a virtual image of a stimulus. Our Visual Conjoint verifies/checks the ideas prevalent in the subject’s mind and induces new ones.

 

This model analyzes the perceptive and sensorial factors (color, shape, dimension, material, etc…) and the main conceptual variable (benefit, price, brand, etc…). 

 

The analysis is provided with qualitative information through the mapping of the single product’s proposal (real or hypothetic) in its competitive scenery.

 

 

 

 

 

 

Dowload: 

Visual Conjoint Visual Conjoint [312 Kb]