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MISTERY CLIENT

The Mystery Client activity aims at finding out how satisfied customers are with their purchases and what they think about the overall quality of store and service. Teseo has used this technique in particular in financial and retail contest. 

 

The MC’s objectives are:

  • Control the global quality of the service like a new customer (mystery client) that experiences it for the first time.
  • Verify the efficacy of products’ selling and promotion.
  • Analyze the staff’s behavior and his relationship with the client (communication of brand’s strength and specific features).

 

Stores competitors are chosen close to the target store, to test the same market segment and have a realistic valuation of services’ plus and minus.

 

 

 

 

 

 

 

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